Interview with MINI Chef Designer Gerd Hildebrand
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Interview with MINI Chef Designer Gerd Hildebrand
Pretty interessting interview with the head of MINIs creative team about how to come up with new concepts and the history of the brand:
"Many people don't know that MINI wasn't merely a product, but an entire label with Riley, Wolseley, Austin and Morris as brands, and with pickups, vans and Mokes as derivatives. If you look closely at history, you could theoretically make a MINI out of every vehicle concept, because it has already been done before."
"Many people don't know that MINI wasn't merely a product, but an entire label with Riley, Wolseley, Austin and Morris as brands, and with pickups, vans and Mokes as derivatives. If you look closely at history, you could theoretically make a MINI out of every vehicle concept, because it has already been done before."
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