Pricing on a new 2016 Cooper S
 

Hello,

Shopping for my first mini. Found a left over two door 2016 S at the dealer. MSRP is 32,975. Mini site does not list incentives for 2016 models anymore. Any thoughts as to a fair selling price as '18s are in the process of arriving?

Appreciate the help on this as I am new to the brand.

You should be able to walk out of there around $30,000.00 or less out the door.
Tax license included.
I did on a 2017 S, at the same MSRP

Should go for substantially back of invoice, with invoice just over $30K.

PM Zillon if you want the straight scoop on what's going on with unsold new 2016's.

Sometimes there is invisible factory-to-dealer "trunk" money that can assist dealers in moving older inventory. Then, at some point, those incentives fall away and the dealer "owns" the leftovers -- and their flooring costs can swing two ways. It can be "this is costing us every month so get it outta here because we can use the cash for new inventory," or it can be "we need to get everything we can out of this unit because we've already dumped all that extra flooring cost which we want to recover if we can."

In most instances, it's about getting the stale inventory off the lot -- so the first qualified prospect who comes in ready to buy TODAY and makes a solid offer gets the car.

So, if you like the car, and want to buy instead of lease, tell them you're ready to say yes today if they can deliver the car out the door to you for $XX. And make it the lowest reasonable offer you can. Like 10% below invoice. And if you prefer to lease, inquire about any incentives on 2016's -- make sure the residual and Money Factor rate still makes sense, IN ADDITION to starting with a low cap cost -- the deal would need to be much better than what is currently available on a 2017 or 2018 lease deal.

Remember, you can always come up from a low offer, but you can never negotiate down once you've named your price.

Best of luck.

Thanks for the feedback. They have it priced at 26,844 on one of the online websites. Seems really good...but I wonder if 26 flat is crazy?

Well, if invoice is, let's just say, $30,000, then you go 10% back of that, this puts you at $27,000 out the door. So you're in the right playing field.

If you wish to offer $26,000, that would not be unreasonable given the current asking price.

Do you love the car?

Do you know the maximum you are prepared to pay?

Have you calculated all drive off costs so you have a max total transaction cost number that you will say 'yes' to?

Remember, it starts with the agreed selling price of the car -- but cost of financing, finance Office add-ons, dealer fees, tax, registration. Lots of moving parts.

Finally, if you do the math and $26,000 plus drive off costs is your offer, DO NOT ask the dealer, "Hey, what about $26,000?" Or, "would you take $26,000?"

Try, "I'm prepared to go $26,000 today. Make that happen for me and I'll sign the deal right now."

Be ready. Know your numbers. Stick to your limits. If the answer is no, be prepared to think about it and/or walk, as in, "That's just a bit higher than I'm prepared to go. If you can't get closer to my number I'm gonna have to think about this." Or, "I'm gonna have to pass if we can't hit my number."

But if you really love the car, you're at a pretty good number at the dealer's current offer, so anything better might just be gravy.

Best of luck.

Print out the 26,844 number website on a sheet of paper and go shopping with them. I was going to say offer 28,000 but your number has a better sound.

When I use the term "out the door" that is everything including taxes registration etc.

As in, Im walking out the door paying this price.

You mean this one?? I just did a Google for Mini Cooper $26,844
http://www.momentummini.com/VehicleD...ww.google.com/

Sonic has a good reputation for honoring their advertised price. I bought my 2013 the exact same way from Long Beach Mini, they are Sonic, and I clipped that ad, they honored it.

If I saw that ad 4 weeks ago, I would have bought a plane ticket to Houston, and driven it back to LA.
I love my Moonwalk Grey, but I would have preferred White Silver!!

I hear ya. Picking up a 2017 White Silver tomorrow, but a Justa. $25K with Cold Weather, Tech, Premium, and Wired packages. I wanted an S, but we had a hard time just finding a manual transmission in these parts.

Thanks everyone. They have another one for $23k, but was a demo and has 5k miles on it. Tough time deciding!

Other one: http://www.momentummini.com/VehicleD...-TX/2987595923

The White Silver has better options.

Even if they turned down $26 k, it's a heck of a discount. I always use the phrase "I like even numbers" as a last ditch. $26,500 and I'll do it.

That sounds like a great deal to me (for a near $33K car). Just watch for the add-ons which they tend to want to tack on.

Sonic is pretty decent. Bought my special order 2017 M240i with their pricing. They easily beat a competing BMW dealer price.

Funny, as Sonic Nashville will very rarely deal. I'm on my 3rd Mini. Two I bought in Virginia and one in Georgia. Always tried local first, but no deal.

About a year ago, when shopping both MINI and BMW, I visited the Sonic MINI and the Sonic BMW showrooms. Test drove cars. Sales staff were courteous and helpful.

2 things:
1. I did NOT end up purchasing from the Sonic MINI dealer because they did not approach the negotiation in a transparent manner. I asked clear, simple, specific questions regarding the lease money factor and how incentives were being applied to the proposed offer. VERY evasive, so I thanked the Sales Manager for his time and contacted another local dealer who was much more aggressive on price and terms. I told this second dealer I was ready to buy and that I had walked out of the Sonic dealer and why. The second dealer asked me what I needed, I told him, and he gave it to me, and I'm now happily driving the MINI the second dealer delivered to me, at better terms than I had hoped for.
2. After test driving a BMW, the Sonic BMW salesperson went into a detailed explanation of Sonic's discounted pricing -- about the computer algorithm they use to assure their prices are competitive and reflect current market. He explained Sonic's "no haggle" policy and then, when I thanked him and told him, truthfully, as I had when he first greeted me, that I had some more shopping to do, he said that if I found a BMW at another dealer at a lower price to please give him the opportunity to meet or beat my best offer as his BMW Center "would not be beat on price." So, no haggle/fixed discount pricing became, bring your best offer from a competitive dealer and we'll match or beat it.

Take away: Shop hard, offer low, know your numbers, and communicate that you're ready to say yes if the numbers and terms are right. Amazing deals can and do happen.

I had this same issue with my recent order. Dealer would NOT budge on numbers and had a take it or leave it attitude. Went on down the road to the other dealer in town and when I had a good deal with them and let the first dealer know I had shopped around all the sudden their attitude TOTALLY changed. Ended up with a FAR better deal all the way around it just took a lot of effort on my part.

Yup. Dealers hope to outlast prospects. We usually get tired before the dealer does!!

And, to be honest, grinding out that last grand is often not worth the trouble. The dealer gets a little more, but, hey, WE GET THE CAR:nod:

LOL and since I ground my preferred dealer down and they gave me their very next production slot(they bumped a car for their lot for me) my car is already almost done being built a bit over a week later. My car supposedly went into production the day after I ordered it. :) I cant wait for my new one. Hope your 2016 deal works out OP. :grin:

Dang, you all are finding deals, My sticker was 43k!

If you want my mini yours leather seats, Ill sell them to you! ;)
I'm petrified to sit in them there so much dam $$ :o


https://cimg7.ibsrv.net/gimg/www.nor...6354c6e120.jpg

Sticker is just a conversation starter.

A serious, well-researched offer from a customer starts to make that conversation interesting!!

Remember the old joke about the guy who starts chatting up an attractive woman at a fancy cocktail party:

Guy: Would you sleep with a man you just met for a hundred dollars?

Woman: Absolutely not!

Guy: How about for a million bucks?

Woman: For a million?? I might have to seriously consider that!

Guy: How about for a thousand?

Woman: What do you think I am???

Guy: I think we've already established that. We're simply negotiating price.

lol yeah, that's funny.. I guess everything does have its price...

Update. I issued our on the car listed above. But that's ok, I pulled the trigger on a '17 MCS pepper white stick demo (only 500 miles) for $21k. Felt like it was a pretty good deal. Thanks for for the help!