Mini sales up 39% worldwide in March.
Looks like the F55/56 is catching on. First quarter UK sales were 15k, an all time record.
http://www.motoringfile.com/2015/04/...15/#more-40067 |
Where's the dude on here who always raves on about "poor F56 sales"? Quiet, he is.
|
?
Originally Posted by tuco44
(Post 4069365)
Where's the dude on here who always raves on about "poor F56 sales"? Quiet, he is.
|
It's about time, because it baffled the mind how the F56 could not be game-changing for MINI.
Now, they need to get their Countryman F60 out ASAP. They're losing customers fast, until they do. [Doesn't affect me, of course.] |
I hate these articles because they largely ditch perspective and focus instead on a misleadingly large % figure. There might be token mention that the previous year's sales were hampered by the new model rollout, but little more.
Don't get me wrong, I'm not "the dude on here who always raves on about poor F56 sales" … I just appreciate prefer proper context to data exaggerated by comparisons with outlier months. Anyway, all that blab aside, here's worldwide MINI sales figures for the month of March with that better perspective. March 2012 – 32,422 March 2013 – 31,763 March 2014 – 26,382 March 2015 – 36,635 So, while March 2015 was a 38.9% increase over March 2014, it was only a 15.3% increase over March 2013 (+7.4% yearly avg), and a 13.0% increase over March 2012 (+4.2% yearly avg). Still decent numbers and in the right direction, just with a little less of the sensationalism. |
^This^
It is a good result, but put in perspective, it's not the home run that it might at first glance seem. If MINI can sustain these results for four more quarters, than the nay-sayers will be silenced. |
A 13‰ increase over the best of the prior 3 years is not considered a home run?
Tough crowd. |
Originally Posted by darex
(Post 4069447)
It's about time, because it baffled the mind how the F56 could not be game-changing for MINI.
Now, they need to get their Countryman F60 out ASAP. They're losing customers fast, until they do. [Doesn't affect me, of course.] |
Originally Posted by dongood
(Post 4069521)
A 13‰ increase over the best of the prior 3 years is not considered a home run?
Tough crowd. |
I don't want to get into another argument about which car is better, but the 2nd gen loaner cars that I've had when mine was in for service REALLY make me appreciate the interior and engine of my F56.
I can definitely see the new Countryman bringing increased sales with it as well (assuming it will also benefit from the higher quality interior). The clubman.... not so sure. I'm worried that people might realize it's a wagon and not a hatchback! I mean I like wagons but the term "station wagon" is right up there with "minivan" for most people. |
Originally Posted by g34343greg
(Post 4069627)
I don't want to get into another argument about which car is better, but the 2nd gen loaner cars that I've had when mine was in for service REALLY make me appreciate the interior and engine of my F56.
I can definitely see the new Countryman bringing increased sales with it as well. The clubman.... not so sure. I'm worried that people might realize it's a wagon and not a hatchback! I mean I like wagons but the term "station wagon" is right up there with "minivan" for most people. That said, I have yet to sit in a new F56, but from the photo's and everyone's accolades about the interior, I'm sure my assumption that the 3rd gen interior is better is safe. |
Originally Posted by axoo007
(Post 4069604)
Do you realize you're contradicting yourself in the same sentence? MINI is doing well because of the F56/F55 but will be doomed if the new Countryman doesn't come out now. If anything, these two models will continue to pick up the slack while the R60 continue to decline (which isn't even certain to happen) until the F60 comes out in 2017.
|
Originally Posted by dongood
(Post 4069521)
A 13‰ increase over the best of the prior 3 years is not considered a home run?
Tough crowd. double-digit sales growth over the best of the prior 3 years ... 4% sales growth per year over the last 3 years ... All of those statements are true, they just have different levels of hype attached. If there's a "home run" to be had in the numbers, it's not from massaging hype into the numbers, it's from MINI showing growth at all with the Countryman looking old next to the new F5x models and the Clubman not being available at all... both have been rather popular models in the past. |
Originally Posted by dongood
(Post 4069521)
A 13‰ increase over the best of the prior 3 years is not considered a home run?
Tough crowd. |
All times are GMT -7. The time now is 05:50 PM. |
© 2024 MH Sub I, LLC dba Internet Brands