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Behind the scenes look :: Countryman "flow" commercial
For “Flow”, the MINI agency BSUR Amsterdam, director Brian Beletic and Sway Studios of Los Angeles used CG enhancement to turn a single MINI Countryman into an entire army of Countrymen that grows bigger with every hugged curve and smaller with every short stop. The multitude of MINI skillfully make their way from town to country, traversing the small city streets on to cruise beyond the urban clamor towards the open road.
Over the river and through the woods, the MINI Countryman reaches a picture-perfect coastline then goes beyond — flying onto a ferry and out into the open sea.
MINI created the 60-second “Flow” TV commercial in an effort to creatively demonstrate the Countryman’s dexterity — a car that can both navigate urban environments and allow the imagination of the getaway seeker free reign.
