Survey...what type of apparel would you like to see MAs wear?
#1
#3
I want to be served by someone who looks professional.
They don't need to be in business suits, but guys should wear shirt and tie with well kept / shined shoes. The female MAs should also be dressed well: dress pants or skirt, professional-looking blouse and again, nice shoes / boots.
The whole thing can be toned down a bit on Fridays and Saturdays (business casual).
No dorky uniforms (i.e. MINI golf shirt and khaki pants), or more casual wear (i.e. golf shirts, wrinkled chinos, athletic shoes, etc.)
I want to deal with a professional and want to be treated like one.
They don't need to be in business suits, but guys should wear shirt and tie with well kept / shined shoes. The female MAs should also be dressed well: dress pants or skirt, professional-looking blouse and again, nice shoes / boots.
The whole thing can be toned down a bit on Fridays and Saturdays (business casual).
No dorky uniforms (i.e. MINI golf shirt and khaki pants), or more casual wear (i.e. golf shirts, wrinkled chinos, athletic shoes, etc.)
I want to deal with a professional and want to be treated like one.
#5
I suggest a "man-kini", aka a " borat" outfit.....let's face it....folks are stressed out...by being different...a mini hallmark...you could make stressed out motorists laugh BEFORE THEY GET A CRAZY bill (or a load of BS).
On a more serious note....a Polo shirt with a MINI logo or a clean variation of the mechanics typical outfit would be good....distinctly different from the sales folks to put folks at ease....let's face it...if you are talking to a SA, your new car is either broken or you might be getting ready to pay a bill that STARTS AT $1000+.....
Maybe a nurse with a rubber glove....might be appropriate!!
Hope you smiled....
the Essence of having a MINI is FUN!!
On a more serious note....a Polo shirt with a MINI logo or a clean variation of the mechanics typical outfit would be good....distinctly different from the sales folks to put folks at ease....let's face it...if you are talking to a SA, your new car is either broken or you might be getting ready to pay a bill that STARTS AT $1000+.....
Maybe a nurse with a rubber glove....might be appropriate!!
Hope you smiled....
the Essence of having a MINI is FUN!!
Last edited by ZippyNH; 04-09-2014 at 11:34 AM.
#7
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#8
"Dress Casual". Khaki's (any color) at a minimum. I think they should all wear some type of MINI shirt whether it be a t-shirt or collared shirt so you know they work there. As for shoes, I don't really care as long as they are clean and presentable.
I really like the casual atmosphere of my dealership. It's not pretentious at all and is very welcoming.
I really like the casual atmosphere of my dealership. It's not pretentious at all and is very welcoming.
#9
#11
#12
The best approach is to keep the look clean and simple. Black top and pants, no jeans and finish it off with a great designed MINI name plate for the MA. Not that it matters but I'm pretty sick of walking into most retail environments and seeing the employees wearing some ridiculous version of a polo or T-shirt. This attire doesn't really make sense in the middle of January in Chicago. These people always find some other layer to apply on top of the polo to keep warm, then the polo is under wraps. This doesn't make sense.
As someone has previously mentioned, MINI might spend more time training their MAs in product knowledge and customer service. These points are much more important to the potential customer that what their MA is wearing.
As someone has previously mentioned, MINI might spend more time training their MAs in product knowledge and customer service. These points are much more important to the potential customer that what their MA is wearing.
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