I'm sure OG will correct me if I'm wrong, but I'm thinking, "No".
BW is great at restoring plastic trim but in my experience, it doesn't last as long as Nero. I think you'd be re-applying BW every couple of weeks on something that takes a beating like floor mats.
OTOH, they're not subjected to water (the number one enemy of BW). I applied a generous coating of BW to Dr Evil's trim right before MOTD. Four days later, after all the rain we got down there and the constant rain on the way back, the trim looked worse than it did before the BW was applied.
